Q4 Recap: Trends, Final Numbers ,and Tech That’ll Blow Your Mind

RECAP 

A Quick Glance Back at Q4 2024

Shimmering Sales:

Turns out, decking the halls includes plenty of sparkle.

Jewelry sales rose 4% compared to last holiday season, beating the overall consumer spending bump of 3.8%. Shiny things > everything else.

(Source: MarketWatch) 

Independent Jewelers Shine:

Despite selling 2% fewer pieces, indie jewelers still saw a 4% jump in sales. Conclusion? Customers are shelling out for quality, meaningful accessories. Cha-ching! 

(Source: National Jeweler)

OUTLOOK

A Look Forward: The Fashion Jewelry Boom 

Great news: Fashion jewelry is having its main character moment. In 2024, the global market hit $29.13 billion and is cruising toward a compound annual growth rate (CAGR) of 7.4% through 2030. 

But...

What’s Driving This Upsurge?

1. Consumer Preferences: Affordable + stylish = yes, please. People want to look good without needing a second mortgage. (Shameless WJW plug: That’s kinda our thing. Check out our New Arrivals.) 

2. E-Commerce Expansion: Everyone's shopping in their pajamas. We get it and we love it. 

3. Sustainability Trends: Eco-friendly and recycled materials are on the rise because caring about the planet is chic. Did you know stainless steel is one of the more sustainable jewelry materials that doesn’t sacrifice cost? 

Also worth mentioning: Handmade jewelry is blowing up, valued at $156.26 billion and climbing with a spicy 13.3% CAGR. If you’re not on the artisanal train yet, it’s leaving the station!

Here's all you need to get going and stay going. Explore Stamping and Engraving Options.

TECH 

Tech Stack: Apps We’re Into

Here are three apps we swear by (when we're not browsing TikTok): 

Social Sprout: Because managing your social media shouldn't feel like herding cats. Learn more here. 

Monday.com: Get organized like a pro. This tool keeps your team synced up and your sanity intact. Learn more here. 

Justuno: Boost sales and build your email list with automation so smart, it’s borderline scary. Learn more here. 

AMAZON

In Other Jewelry News

Amazon’s been making some big moves...

Brand Partnerships: Kate Spade opened an Amazon storefront. Starting at $48, it’s basically jewelry in your cart before you even blink.

(*Source: *People.com) 

Competitive Pricing: Amazon capped some jewelry items at $8 to compete with budget behemoths like Temu and Shein. Yes, you read that right. Eight dollars.

AI REVOLUTION

The Future Is Near

Let’s dream big for a sec...

"Hey AI, find me the hottest trending jewelry right now. Match it to WJW’s 10,000+ SKUs, build me a cart, stick to my $2,000 budget, and don’t waste my time."

Sound like a fantasy?

Nope — it’s one of the many AI integrations we’re rolling out. Slowly but surely, we’re building your own personal shopping genie. 

Bonus AI News:

Introducing Chat GPT * Operator* — the multitasking wizard for your business. 

24/7 Customer Support: No more late-night emails asking about return policies. 

Personalized Shopping Experiences: Sell smarter, not harder. 

Automation Bliss: Let it book appointments, manage loyalty points, and more. 

Proof It Works: Kendra Scott’s AI bot boosted online conversions by 15% with virtual try-ons. Imagine what it can do for you. 

Stay tuned for more updates — because this is just the beginning. The jewelry game is changing, and you’re ahead of the curve.

Keep your eyes out for the many new arrivals to come in 2025! 

Until next time, 
Your WJW Team ✨