Cross jewelry is timeless — but this season, it’s also trending. From delicate women’s cross pendant necklaces to bold men’s gold cross necklaces, retailers are seeing surging demand for this classic yet meaningful style.
If you’re planning your upcoming jewelry assortment, now is the time to stock up on cross jewelry. Here’s why—and how to make sure your displays attract customers searching for these in-demand pieces.
1. Cross Jewelry: A Symbol That Never Goes Out of Style
Faith-inspired jewelry, particularly cross jewelry, continues to hold deep meaning for shoppers of all ages. Beyond its religious symbolism, the cross has evolved into a powerful fashion statement—blending spirituality with personal style.
Shoppers are looking for pieces that express both identity and elegance, and cross designs do exactly that. Whether set in sterling silver, gold plating, or adorned with cubic zirconia, cross necklaces are versatile, giftable, and always relevant.
2. Search Trends Show Soaring Interest in Cross Necklaces
Data from Google’s Keyword Planner highlights the growing demand for this category:
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Cross Necklace – 110,000 monthly searches (+22%)
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Gold Cross Necklace – 60,500 monthly searches (+49%)
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Cross Necklace for Women – 49,500 monthly searches (+50%)
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Men’s Cross Necklace – 60,500 monthly searches (+22%)
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Women’s Cross Pendant Necklace – 49,500 monthly searches (+50%)
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Cross Pendant Necklace – 110,000 monthly searches (+22%)
These upward trends show that cross jewelry isn’t just consistent—it’s growing. Retailers that feature prominent cross necklace displays, both online and in-store, are tapping into a category customers are actively searching for.
3. Cross Necklaces for Every Customer
The key to maximizing sales in this category is variety.
For women: Offer dainty and elegant designs like a women’s cross pendant necklace featuring stones or sleek gold finishes. These are perfect for layering, a style trend that continues to dominate fashion.
For men: Stock bold, masculine styles such as men’s cross necklaces in stainless steel, black plating, or solid gold tones. These pieces appeal to shoppers looking for statement accessories with meaning.
4. Encourage Personalization with “Create Your Own Cross Necklace”
Customization is one of the strongest jewelry trends of 2025. Retailers can enhance the buying experience by offering shoppers the ability to create their own cross necklace using interchangeable pendants and chains (especially utilizing Charm Holder style chains).
Browse our selection of cross pendants to help your customers mix and match styles—perfect for gifting or personal collections.
5. Stock Up Early to Capture the Season’s Demand
As holiday and gifting seasons approach, cross jewelry remains one of the most consistent performers across retail channels. From faith-based stores to fashion boutiques, every retailer can benefit from featuring this category front and center.
Explore our full Cross Jewelry Collection and Wholesale Cross Necklaces to find the perfect pieces for your customers.
Final Thoughts
The numbers don’t lie—interest in cross necklaces and cross pendant necklaces is climbing fast. Retailers who anticipate this demand will be well-positioned to boost sales and strengthen their connection with shoppers looking for jewelry that carries both beauty and meaning.
Now’s the time to refresh your display and give your customers what they’re already searching for: cross jewelry that inspires and sells.
