When should you start buying inventory for seasonal holiday sales? Retailers often ask this question, and in 2025, staying ahead of consumer demand is more crucial than ever. To help retailers prepare for peak shopping periods, we examined the latest global marketplace search trends across various platforms to pinpoint when interest in major holidays and seasonal moments begins to rise and when it reaches its peak.
While each year brings its own shifts in shopping behavior, and no forecast is completely precise, this data serves as a helpful guide for planning inventory purchases for key occasions like Mother’s Day, Halloween, and Christmas, as well as seasonal trends like summer, fall, and back-to-school shopping.
For retailers, this timeline provides valuable insights into when other retailers typically start placing orders and when your customers begin searching for these seasons, helps you optimize your schedules and seize sales opportunities throughout the year.
January – Early February
Stock Up for:
Valentine’s Day (February 14)
- Key Products: Heart-shaped jewelry, romantic designs, personalized pieces, and timeless gifts like diamonds and gold.
- Retailer Buying Period: November – Early January
- Merchandising Timeframe: 2–4 weeks
- Customer Interest Begins: Begins in mid-January, peaking during the first two weeks of February.
Lunar New Year (January 29–February 12)
- Key Products: Red and gold jewelry, symbolic pieces, and good luck charms.
- Retailer Buying Period: October – December
- Merchandising Timeframe: 3–4 weeks
- Customer Interest: Starts in early January, with peak searches in the last two weeks of January.
Winter Clearance Sales
- Strategy: Leverage this period to offer markdowns and clear out inventory from previous holiday seasons.
March – April
Stock Up for:
- Key Products: Personalized jewelry, birthstone pieces, charm bracelets, wellness-themed designs, and floral accents. Discover more in our Mother's Day Collection.
- Retailer Buying Period: December – February
- Merchandising Timeframe: 4–6 weeks
- Customer Interest: Begins in late February, peaking from late April to early May.
- Top Picks: Birthstone Stacking Rings, Charm Holder Necklaces, Love Language Bangles, and Engravable Paperclip Necklaces.
Spring Showers (Bridal, Baby, Engagement)
- Key Products: Elegant, dainty pieces perfect for gift-giving. Find the perfect gift for every special moment in our Sentimental Touches Collection.
- Retailer Buying Period: January – March
- Merchandising Timeframe: 3–5 weeks
- Customer Interest: Begins in March, peaking from April through June.
Prom Season (April–June)
- Key Products: Statement earrings, elegant bracelets, and sparkling cz necklaces.
- Retailer Buying Period: February – April
- Merchandising Timeframe: 2–4 weeks
- Customer Interest: Starts in March with a peak between April and May.
- Top Picks: Marquis Statement Earrings, Crystal Station Necklace, Herringbone Chain Bracelet.
Easter (April 20)
- Key Products: Faith-inspired jewelry, spring-themed pieces with pastels and floral designs.
- Retailer Buying Period: January – March
- Merchandising Timeframe: 3–5 weeks
- Customer Interest: Kicks off in late March, reaching a peak in early April.
- Top Picks: Stackable Cross Ring, Cross Stud Earrings, Faith Carabiner Charm Necklace, Blank Cross Necklaces, Textured Oval Locket
May – June
Stock Up for:
- Key Products: Cufflinks, leather and metal bracelets, engraved pieces, and minimalist designs. Find the perfect selection of Gifts for Him.
- Retailer Buying Period: February – April
- Merchandising Timeframe: 3–5 weeks
- Customer Interest: Starts in May, with peak interest in mid-June.
Graduation Season (May–June)
- Key Products: Keepsake jewelry, initial and nameplate necklaces, class year charms, and inspirational message pieces.
- Retailer Buying Period: February – April
- Merchandising Timeframe: 4–6 weeks
- Customer Interest: Begins in April, peaking in May and June.
Cinco de Mayo (May 5)
- Key Products: Bright, festive jewelry with cultural designs and colorful beaded pieces.
- Retailer Buying Period: February – April
- Merchandising Timeframe: 2–4 weeks
- Customer Interest: Begins in mid-April, peaking from late April to early May.
Weddings & Anniversaries
- Key Products: Bridal jewelry, pearl sets, and gifts for bridesmaids and groomsmen.
- Retailer Buying Period: January – April
- Merchandising Timeframe: 4–8 weeks
- Customer Interest: Kicks off in April and peaks from May through September.
Teacher Gifts – Appreciation-themed jewelry, charms, and sentimental pieces.
- Key Products: Appreciation-themed jewelry, charms, and sentimental pieces.
- Retailer Buying Period: February – April
- Merchandising Timeframe: 3–5 weeks
- Customer Interest: Starts in May, peaking from late May to early June.
July – August
Stock Up for:
Independence Day (July 4 – U.S.) – Red, white, and blue jewelry, patriotic themes.
- Key Products: Red, white, and blue jewelry with patriotic themes.
- Retailer Buying Period: April – June
- Merchandising Timeframe: 3–5 weeks
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Customer Interest: Begins in mid-June, peaking from late June to early July.
Summer Travel & Outdoor Adventures – Beach and boho-style jewelry, anklets, shell jewelry, lightweight statement pieces. Explore the Vacation Jewelry Collection to see what's trending now.
- Key Products: Beach and boho-style jewelry, anklets, shell accessories, and lightweight statement pieces.
- Retailer Buying Period: April – June
- Merchandising Timeframe: 3–5 weeks
- Customer Interest: Starts in May, with interest peaking from June through August.
September – October
Stock Up for:
Fall Fashion Trends
- Key Products: Chunky statement pieces, warm-toned metals, and gemstone jewelry. Stay tuned for the 2025 Fall Fashion trend report to come.
- Seasonal Focus: Align your inventory with autumn trends to capture the market as temperatures drop.
Halloween (October 31)
- Key Products: Themed jewelry featuring skulls, bats, and gothic designs.
- Seasonal Focus: Create eye-catching displays that tap into the spooky spirit of the season.
Breast Cancer Awareness Month (October)
- Key Products: Pink ribbon jewelry and pieces that support charitable causes, blank necklaces and charms engraved with inspirational messages of support.
- Seasonal Focus: Use this opportunity to promote both style and social responsibility.
Housewarming Gifts
- Key Products: Minimalist jewelry, initial pendants, and charm bracelets.
- Seasonal Focus: Cater to customers looking for thoughtful, personalized gifts as the cooler months set in.
November – December
Stock Up for:
Holiday Gift Shopping & Christmas
- Key Products: In-demand items such as classic fine jewelry, diamond studs, birthstone pieces, and bold statement designs. Stay tuned for the 2025 Holiday Collection to be released this Fall.
- Seasonal Focus: Ensure your inventory is diverse and appealing to capture last-minute shoppers and early planners alike.
New Year’s Eve (December 31)
- Key Products: Glamorous, sparkling accessories and elegant earrings perfect for ringing in the new year.
- Seasonal Focus: Offer luxurious pieces that resonate with celebrants looking to make a statement. Focus on chain with extra shine like the herringbone, tennis, and lip chains to create stunning layered looks.
Winter Weddings & Engagements
- Key Products: Elegant pearl sets, timeless bridal jewelry, and sophisticated designs.
- Seasonal Focus: Align your inventory with the growing demand for winter wedding trends and engagement gifts.
By following this detailed inventory buying timeline, you can align your purchasing strategy with seasonal consumer trends and ensure you’re fully prepared for every major shopping event in 2025.
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Optimize your inventory purchases, boost your sales, and keep your customers coming back—all with the right planning at the right time. Happy selling!
