Q3 Newsletter

Q3 RECAP

The Resilience of Jewelry

Jewelry is the star of the retail runway!

While other sectors like footwear (-0.8%) and health & beauty (-1.8%) stumbled, and apparel dropped by -3.0%, the U.S. fashion jewelry industry sparkled with a +1.2% traffic boost.

Even as home goods took a nosedive at -5.1%, jewelry continues to shine, showing solid consumer interest.

Retailers, take note — this is your moment to capitalize on the glimmer of growth!

How do we know this??

We use The RetailNext Performance Pulse Dashboard which provides detailed, real-time traffic and sales trends for retailers. It covers year-over-year data across different categories and regions, offering insights on foot traffic, conversion rates, and average transaction values.

The dashboard updates weekly and includes specific data comparisons, like traffic changes in malls versus non-mall stores. 

E-COMMERCE

Where shoppers will be this holiday season

Are you surprised?

We’re not:
Over  50% of Gen Zers in the US plan to use TikTok Shop this holiday season.

Gen Z is also ready to spend more this year compared to millennials, and they’re turning to TikTok Shop, influencers, and AI search to find what they’re looking for.

Gift trends play a major role here…

A Fiverr report also shows a third of US respondents will shop for gifts through Facebook and Instagram ads.

How are brands preparing? With inflation on everyone’s minds, 80% of businesses are offering discounts.

42% of customers prioritize good deals, 32% seek free shipping, and 30% focus on high-quality products. All helpful things to keep in mind for your own holiday sales campaigns.

HOLIDAY BUDGET BATTLE

Navigating the Great Spend-or-Save Debate of 2024

Holiday spending in 2024 is set to reach an average of $1,638, a 7% increase from 2023, but individual spending patterns reveal a more complex picture...

While some consumers plan to splurge, others are tightening their belts, with 29% planning to spend less, and 26% ready to spend significantly more. 

Income plays a key role, as higher earners are more likely to boost their holiday budgets.

Millennials and Gen Z lead the charge in increased spending, with notable regional differences showing the South's spending surging by 29%.

Retailers should prepare for a holiday season marked by both deal-hunting and selective splurging. Check out more insights.

With that said…

Affordable jewelry is perfectly positioned to shine, as consumers want high-quality pieces without breaking the bank. Consider featuring bundles, promotions, and personalized pieces that make gift-giving special, without the premium price tag.

With economic concerns top of mind, offering affordable options will help draw in holiday shoppers looking for both beauty and value.

Here are some ideas...

• Personalized Gifting 101: From blank rings to bar necklaces that make unique gifts for friends and family.

• Tiny Treasures: These small charm gifting essentials make the perfect gifts to be treasured for beyond this season.

• Gifts to Stack: Find the perfect gifts your customers can stack under their trees with stacking rings and layered looks.

EMAIL GROWTH

Grow your email list 10-15x faster. 

Turn anonymous web traffic into deliverable email addresses And MAKE EMAIL YOUR #1 ACQUISITION CHANNEL

We are pulling back the curtain on one of our favorite optimization tools. This is one of the diamonds you’ll uncover by being a partner of ours. We have a secret weapon we’d like to share with you. No kidding, this is great. This software connects your anonymous website visitors to real people; where you can safely retarget them over email through real-time, one-to-one interactions. TRY IT OUT.

THANK YOU, THANK YOU, THANK YOU

We’re feeling truly grateful for an exceptional Q3 here at WJW!

Here’s a sparkling look at our performance highlights:   

New Products To Market!

We rolled out over 50 new original products to market in Q3, and we’re still rolling out a bunch more in Q4! 

Savvy Shopping Pays Off: Celebrating Over $116k in Tiered Discounts!

Our partners know a good deal when they see one, and in Q3, they made the most of our tiered discount structure. We're thrilled to reward our smart shoppers with over $116,898 in savings!

Here’s how those savings stacked up:

• $58,449 in discounts for customers who purchased 10+ of the same SKU and scored 25% off. 

• $17,534 in savings for those who bought 6+ of any SKU, earning 15% off their total cart. 

• $11,690 in discounts for partners who grabbed 3+ of any SKU and enjoyed 10% off their order. 

We love seeing our customers take advantage of these great offers, and we're excited to continue helping you save more with every order. Bigger purchases, bigger savings—it’s that simple! 

• Customer Satisfaction: 98% of our partners reported happier customers. Nothing shines brighter than that!

Here’s to carrying this momentum into Q4!  

FROM OUR FRIENDS AT INSENSE 

No time to find or manage influencers? 

Are you tired of wasting time contacting UGC creators and influencers who don’t respond to your DMs and ghost you? Yeah, us too!

Join major DTC marketing teams like Victoria Beckham Beauty, GoPure, and Solawave using Insense.

With Insense’s fully managed service, you save 40+ hours per month on influencer sourcing and campaign management.

Their dedicated platform manager handles:

• Writing the creative briefs for your campaigns, on your behalf. 

• Hand-picking the best creators for your campaign. 

• Managing all communications with creators, from hiring to product shipment, to getting final deliverables, so you can invest your time into running your business.

Book a call

BRICK & MORTAR TRENDS

Creating Immersive In-Store Experiences for Jewelry Shoppers AND Driving More Foot Traffic This Holiday Season.  

Think holiday events, on-the-spot jewelry customization, and interactive gift stations that make your store the go-to festive destination.

Add live demos, exclusive promos, and a splash of seasonal decor to keep customers engaged and boost those impulse buys.   

For more on creating an unforgettable in-store experience, check out the full article here.