New Industry Standard

14K Gold Filled PLUS

Twice the Gold. Twice the Strength.

Our 14K Gold Filled PLUS collection takes traditional gold-filled craftsmanship to the next level--featuring 2x the layers of rich 14K gold permanently bonded to our proprietary marine-grade stainless steel core.

Gold Layers
10%
Gold by Weight
Everyday Luxury
Premium Quality
Built to Last
High Sell-Through

2x Gold Content

Premium gold thickness that outshines the competition

Marine-Grade Core

100% waterproof stainless steel--swim, shower, repeat

Bonded Construction

Permanently fused layers--not plated, won't peel

Lasting Brilliance

Maintains its rich gold color for years

Gold ring with a diamond held between fingers against a neutral background

A Higher Standard of Affordable Gold

Gold Filled PLUS represents the pinnacle of accessible luxury. By doubling the gold content and using a superior stainless steel core, we've created jewelry that looks, feels, and wears like solid gold--without the solid gold price tag.

Designed for every day, made to last a lifetime.

What Makes Gold Filled PLUS Different?

More gold. Quality metal. Gold Filled PLUS replaces the brass core with marine-grade stainless steel and packs on a thicker gold layer for jewelry that keeps its shine.

Gold ring with a small gemstone on a white surface

14K Gold Filled PLUS

Features 10% gold by weight (2× standard) with a marine-grade stainless steel core. The richer gold content delivers that unmistakable 14K gold appearance.

Traditional Gold Filled

Contains 5% gold by weight with a brass or alloy metal core. A solid choice that's much better than plated jewelry.

The Complete Comparison

Explore 14K Gold Filled PLUS

Built for Business Success

1

Higher Perceived Value

Customers see and feel the difference immediately. The rich 14K gold color, satisfying weight, and premium finish let you command higher price points — and your customers will feel great about what they're buying.

2

Fewer Returns

The stainless steel core won't tarnish, bend, or break under everyday wear. That means happier customers, fewer complaints, and less time your team spends processing returns and exchanges.

3

Competitive Edge

Most retailers are still selling the same traditional gold filled. Offering Gold Filled PLUS puts you ahead of the curve with a product your competitors don't have — the new industry standard in affordable gold jewelry.

4

Strong Margins

Premium product at wholesale pricing means healthy profits on every sale. The higher perceived value lets you mark up confidently while still giving your customers an exceptional deal compared to solid gold.

Gold Filled PLUS™ Certified

A Verified Higher Standard

Every piece in our Gold Filled PLUS collection meets our rigorous internal quality standards. When you see the Gold Filled PLUS certification, you know you're getting genuine quality.

✓ 10% Gold by Weight ✓ Stainless Steel Core ✓ 100% Waterproof

Ready to Elevate Your Inventory?

Retailer FAQ

What makes Gold Filled PLUS different from regular gold filled?

Gold Filled PLUS features an additional layer of 14K gold bonded to a marine-grade stainless steel core — not the brass found in traditional gold-filled jewelry. The result is a richer color, superior durability, and a noticeably heavier feel that customers associate with solid gold.

Is Gold Filled PLUS waterproof?

Yes. The stainless steel core makes every piece 100% waterproof. Your customers can shower, swim, and work out without ever taking their jewelry off — and it will look just as brilliant afterward.

How does Gold Filled PLUS compare to solid gold?

Gold Filled PLUS delivers the same rich warmth and luster as solid 14K gold at a fraction of the wholesale cost. The thick, permanently bonded gold layers are visually indistinguishable from solid gold, while the stainless steel core adds strength that solid gold simply can't match.

What are the wholesale minimums?

Our minimum order requirement is $100. For further assistance, please reach out to our support team using the chat feature located in the bottom-left corner of the page.